Wednesday 21 May 2014

iPad Commercial & Poetry


Before watching the commercial above make sure you watch the clip (a previous post) from the movie - The Dead Poets Society. What is your opinion about Apple using the movie clip voice over in their commercial?

5 comments:

  1. This comment has been removed by the author.

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  2. What I first thought about Apple using the poem in the commercial was this: THESE ARE THE PROFESSIONALS AT WORK.
    So much thought and effort was put into this 1 minute and 31 second video! They got culture from all around the world, creating, exploring, playing, dancing and partying! (Can someone please tell me the budget for these commercials? IT MUST BE HUGE.)
    But the thing is; they’re doing all these things with IPad ‘s.
    It’s almost like they’re saying we need them to be human or show compassion and love or somethin’... (Advertising at work, people!)
    While playing this poem while the people are doing things to describe the poem is genius! The commercial makes you THINK. It makes you listen, it get’s your attention.
    And that is what commercials are for! To advertise a product and make you want to buy it.
    To play this quote while the people are doing a wide variety of things… it’s showing us the human race at wide range of perspectives.
    In conclusion: the person who thought of this idea… is a genius.

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    Replies
    1. You are right about the budget.
      http://www.businessinsider.com/apple-has-doubled-its-ad-budget-to-1-billion-a-year-2012-11
      -Andra

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  3. I really liked how Apple used the movie clip voice over in their commercial. I like how they look specific clips from things around the world and different cultures. i like how the clips were paired up with the voice over. It really seemed to bring out the teacher’s message. “The human race is filled with passion” part really seems true for this commercial because it is a commercial for technology, and passionate people have designed the technology. And in the “medicine, law, business,engineering” part, they show people using iPads to assist with these different professions. The Apple company shows how their product assists with so many different things, many of them mentioned by the teacher narrator. I think that the Apple commercial is a very unique and creative and I really like how they used the voice over in it.

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  4. I think that using the movie clip voice was a smart thing to do.

    The poem sounds inspireful. People would think that iPads are inspireful. It makes people think that a iPad is what we need for life. Like instead of “We read and write poetry because we are members of the human race.” people think : We all need and these wonderful, amazing iPads because we are members of the human race.

    They also show the right clips at the right time. For example, when the teacher says “And medicine, law, business, engineering – these are noble pursuits and necessary to sustain life “ they show a bunch of clips how people use a iPad in all of this. Also when he says “ But poetry, beauty, romance, love – these are what we stay alive for.” Also people would replace poetry with Ipad like this: But iPads, amazing, wonderful, perfect – these are what we stay alive for. And then you would think that you need a ipad to be part of the human race. To stay alive for. Also like this is a way people replace a word with iPad: “That the powerful iPad goes on, and you may buy it to get that power.” or something like that. It makes you think that the iPad fills the human race with passion. That was a great idea and I wouldn't be surprised if store get sold out of i Pads.

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